Digital Brand Marketing Education

  • This Site Has Moved: DBMEi becomes Digital Ethos

    This Site Has Moved: DBMEi becomes Digital Ethos

    You may have noticed that this site stopped updating this month, wondering why? We re-branded and re-launched on WordPress.org and in a big way! The Magazine, Education Portal, Events Calendar and Digital Media Week have all been integrated into the…
    - 20 Jul 12, 6:24pm -
  • ‘Television on the Internet’

    ‘Television on the Internet’

    This article and my article next week are the continuation of the story that was introduced with the video for MarketingMadeSimple.tv that appeared on Thursday, June 28th. INTRODUCTION TO A LONG FORGOTTEN DREAM Over 40 years ago, one of my dreams w…
    - 30 Jun 12, 4:30pm -
  • Happy Social Media Day 2012

    Happy Social Media Day 2012


    - 29 Jun 12, 4:00pm -
  • Marketing Made Simple TV: What Are We All About?

    Marketing Made Simple TV: What Are We All About?

    Since May 17, 2012, viewers have tuned into Marketing Made Simple TV on Thursdays at noon EDT/NY to view guests being interviewed by host, Jeff Ogden. The interviews have been of professionals primarily in the business of social media marketing. Th…
    - 28 Jun 12, 9:19pm -
  • Growing Your Brand and Business: Using LinkedIn Groups

    Growing Your Brand and Business: Using LinkedIn Groups

    With LinkedIn operating the largest online professional network with some 160 million users across 200 countries, it is clear that being active on this site is essential to growing your brand and business. However, being successful at generating busi…
    - 27 Jun 12, 5:37pm -
  • 5 Essential Tips for Creating an Effective Brochure

    5 Essential Tips for Creating an Effective Brochure

    You have made the decision that it’s time to create a new company brochure that shows the products/services you offer.  The goal is to rebrand your company and come out with a new logo, tagline, and positioning statement.  What is your first step…
    - 26 Jun 12, 5:11pm -
  • Over 60% of Forgotten Passwords Result in Website Abandonment

    Over 60% of Forgotten Passwords Result in Website Abandonment

    You’re logging into a website. Uh oh, what’s my username and password? Maybe it’s xyz, enter. ‘Username or password invalid’. Maybe it’s abc, enter. Again, ‘Username or password invalid’. Fiddlesticks. After exhausting all possible us…
    - 25 Jun 12, 6:47pm -
  • Will Airtime Re-Humanize the Internet?

    Will Airtime Re-Humanize the Internet?

    The internet has left some parts of humanity more isolated from one another while simultaneously connecting them in ways we never had in the not-so-distant past. While it has certainly done far more good on the connection end than it has done bad on…
    - 24 Jun 12, 6:30pm -
  • ODE TO ANDY ROONEY: My Social Media ‘Pet Peeves’, Part Two

    ODE TO ANDY ROONEY:  My Social Media ‘Pet Peeves’, Part Two

    TO CONTINUE The first part of this blog post detailed my first ‘pet peeve’ about facebook. It involves the new ‘timelines for business pages’ and the page cover designs in particular. You can refer back to that post, Ode to Andy Rooney: My S…
    - 23 Jun 12, 4:00pm -
  • Social Media and the Non-Profit

    Social Media and the Non-Profit

    On Thursday, June 21, 2012, I was one of the panelists at Hofstra University, discussing the use of social media for the non-profit organization.  I was joined by some great minds in social media, Jerry Allocca, from Core Interactive (author of Conn…
    - 22 Jun 12, 7:28pm -
  • 3 Top Content Marketers Join Jeff Ogden on Marketing Made Simple TV

    3 Top Content Marketers Join Jeff Ogden on Marketing Made Simple TV

    Three of the top content marketing experts join the host of Marketing Made Simple TV, Jeff Ogden, to discuss the state of content marketing. You will learn how video is changing, the problem of siloed organizations, how few companies actually do it r…
    - 21 Jun 12, 4:10pm -
  • Jeff Jarvis Explores the Role of the Internet and Social Media in Modern News Gathering

    Jeff Jarvis Explores the Role of the Internet and Social Media in Modern News Gathering

    In this ever-increasing technological era, it’s surprising to find anyone that hasn’t heard of Twitter and its simple and convenient way to send quick messages in 140 characters. Jeff Pulver, an Internet entrepreneur and the co-founder of Vonage,…
    - 20 Jun 12, 9:09pm -
  • Free Twitter and Facebook Tools for Social Media Management

    Free Twitter and Facebook Tools for Social Media Management

    In a previous blog post titled Twitter Tools You May Not Be Able to Live Without, we covered several tools that could quickly become vital management elements in your social sharing toolbox. However, that post was just a month short of a full year ag…
    - 19 Jun 12, 8:21pm -
  • What is Tout?

    What is Tout?

    We have had many Pinterest and Instagram-a-holics since those two stormed their way onto the social scene. However, short of YouTube we have had very few platforms that have provided us with a quick and easy method for uploading videos. Until now. To…
    - 18 Jun 12, 7:23pm -
  • Social Media is HARD

    Social Media is HARD

    The dictionary defines “perception” as “understanding”.  And the prevailing perception is that social media management and marketing is easy.  That people will find your Facebook page, your Twitter account, or your Google Plus page and they…
    - 17 Jun 12, 3:33pm -
  • ODE TO ANDY ROONEY: My Social Media ‘Pet Peeves’, Part One

    ODE TO ANDY ROONEY:  My Social Media ‘Pet Peeves’, Part One

    This detailed statistical analysis that I have conducted on facebook page covers provides an ironclad conclusion. It proves that most small business owners and even some large companies, who should and could afford to know better, are clueless when i…
    - 16 Jun 12, 4:00pm -
  • What Digital & Social Media Marketers Can Learn from Business Consultants [Opinion]

    What Digital & Social Media Marketers Can Learn from Business Consultants [Opinion]

    In the last five years I have heard some wild claims about who makes the best marketer – those claims have ranged from PR professionals, who ‘should be the only people to do it’, to Social Media, to ‘it takes a Sales Professional to provide t…
    - 15 Jun 12, 2:17pm -
  • Jon Ferarra, CEO and Founder of Nimble.com on Marketing Made Simple TV

    Jon Ferarra, CEO and Founder of Nimble.com on Marketing Made Simple TV

    Jon Ferarra, CEO and Founder of the social CRM firm Nimble.com sits down with Jeff Ogden of Find New Customers on Marketing Made Simple TV. Here you will learn: Why the world really does need a new CRM offering. The problem with CRM How social m…
    - 14 Jun 12, 2:02pm -
  • #140conf in New York City June 19th – 20th 2012 [Event]

    #140conf in New York City June 19th – 20th 2012 [Event]

    This year the #140c will be hosted at the 92nd Street Y at 1395 Lexington Avenue in NYC. The History of the #140conf In its fourth year running, this conference has had no shortages of experts with a plethora of educational and trending information t…
    - 13 Jun 12, 4:00pm -
  • How Agencies Can Prepare Clients For Success

    How Agencies Can Prepare Clients For Success

    A marketing agency is typically hired on to help companies achieve their marketing goals and objectives.  What happens when a company has not set any goals and objectives?  How does an agency handle this type of situation?  We have all heard from…
    - 12 Jun 12, 2:56pm -
  • Get the WordOut! On Your Social Networks in One Smooth App

    Get the WordOut! On Your Social Networks in One Smooth App

    With so many applications fueling our world from our Smartphone’s these days, it seems imperative to filter through all of the mess to find the most flexible, full-bodied, and affordable apps available. When it comes to social media management apps…
    - 11 Jun 12, 2:38pm -
  • Favor Facts over Frills in B2B Copywriting

    Favor Facts over Frills in B2B Copywriting

    Platitudes and empty promises go over like lead balloons in the B2B world, where people expect results. While emotion can often play a key role in turning prospects into leads – after all, the customer has to like you – B2B customers are visiting…
    - 10 Jun 12, 10:25am -
  • Amazon Self-Publishing for Beginners

    Amazon Self-Publishing for Beginners

    With all the new blogs and recent news articles urging writers to publish their eBooks on Kindle, the topic is probably one you’re at least familiar with by now. As most people know, Amazon has leveled the playing field for authors by making the pr…
    - 9 Jun 12, 1:59pm -
  • BlogWorld and New Media Expo 2012 or Where Did All The Exhibits Go?

    BlogWorld and New Media Expo 2012 or Where Did All The Exhibits Go?

    On June 5, 2012, I attended day one of BlogWorld and New Media Expo at the Jacob Javits Convention Center.  During the day, I was treated to some amazing sessions, covering social media and blogging.  But, what I didn’t get to experience was the…
    - 8 Jun 12, 2:23pm -
  • Christina CK Kerley on Marketing Made Simple TV

    Christina CK Kerley on Marketing Made Simple TV

    In this in-person, high definition show, Christina CK Kerley, a real dynamo and mobile marketing expert of CKB2B.com shares insights on trends and ideas on the show Marketing Made Simple TV – hosted by Jeff Ogden of Find New Customers. In this show…
    - 7 Jun 12, 2:18pm -

ONE PERSPECTIVE

  • The next cliche business term: “Storytelling”

    The next cliche business term: “Storytelling”

    Is it just me or is the term storytelling starting to lose the shimmer it once had? Case studies are being packaged as stories and we are virtually adding “once upon a time” in front of a list of feature sets all in the spirit of being better “…
    - 79 days ago, 1 Oct 14, 4:52am -
  • Leaked! Memo from “The Man” to White America

    Leaked! Memo from “The Man” to White America

    TO: White America FROM: The Man DATE: 8/18/2014 SUBJECT: RE: Ferguson News – A Reminder on Racial Discourse   Dear Caucasians,   As you may have noticed, the events taking place in Ferguson, Missouri have been dominating news headlines and fuelin…
    - 19 Aug 14, 5:06am -
  • Collaborating with a 4-year Old

    Collaborating with a 4-year Old

    Originally posted on busy mockingbird:One day, while my daughter was happily distracted in her own marker drawings, I decided to risk pulling out a new sketchbook I had special ordered.  It had dark paper, and was perfect for adding highlights to. …
    - 3 Sep 13, 4:51pm -
  • Visual Data: Interactive Infographic Highlights Billionaire Shuffle

    Visual Data: Interactive Infographic Highlights Billionaire Shuffle

    The above image is a screen shot of a really great interactive infographic from Bloomberg.com. The tool lets see the rank of the top 100 billionaires on any given day and filter or organized by gender, age, industry, and so on. It even lets you see s…
    - 12 Feb 13, 4:43am -
  • The Goal Of Marketing Summed Up In One Simple Image

    The Goal Of Marketing Summed Up In One Simple Image

    Last week, I had the pleasure of seeing Clark Kokich of Razorfish speak about digital media’s importance to today’s brands. Clark shared ideas on how brands can use digital and social to ensure customers have a great product experience. The catch…
    - 8 Nov 12, 2:00am -
  • Marketing Expectations for Facebook Ads

    Marketing Expectations for Facebook Ads

    As Facebook’s stock price continues to dip, it’s ad performance is going to be put under an even more powerful microscope. Here’s a great chart on what marketers are looking to get out of their ad buys on Facebook. This seems to back up data t…
    - 10 Oct 12, 6:13pm -
  • Politics and Beer: What Does Your Beverage of Choice Say About Your Politics?

    Politics and Beer: What Does Your Beverage of Choice Say About Your Politics?

    Credit: Tracey Robinson, NMRPP It turns out there are some strong correlations between the beer people choose to drink and the party they identify with as well as their likelihood of going to the polls this November. At first the selections seem rand…
    - 2 Oct 12, 10:29pm -
  • An Ode to the 80’s Car Chase: Carlson Draught

    An Ode to the 80’s Car Chase: Carlson Draught

    Here’s a clever way to imply the value of a good beer – parody an 80’s high speed chase. Only in this version they dropped cars and added Carlson Draught on tap. Good for video for a laugh… And maybe happy hour too.Filed under: Creativity & H…
    - 7 Sep 12, 5:39am -
  • #16TrillionFail – When A Big Hashtag Purchase Backfires On Twitter

    #16TrillionFail – When A Big Hashtag Purchase Backfires On Twitter

    What was supposed to be a carefully planned hashtag promotion purchased by Americans for Prosperity, a republican backed group seems to have backfired. During President Bill Clinton’s speech, and hours after the Democratic National Convention, a s…
    - 6 Sep 12, 4:29am -
  • Leveraging Communities: Missed Opportunities In Search & Social

    Leveraging Communities: Missed Opportunities In Search & Social

    Over the last couple of years, more and more businesses and brands have invested in building communities across many social networks. Their communities have grown into the thousands and at the same time social media analytics have matured enough to p…
    - 5 Sep 12, 6:17pm -

Technology Guide

  • Microsoft Windows 10 Technical Preview Released, Download Now

    Microsoft Windows 10 Technical Preview Released, Download Now

    Microsoft has released Windows 10 Technical Preview for testing. You can download Windows 10 Technical Preview now from the official website. Microsoft also launched its free Windows Insider Program. You need to sign up for free Windows Insider Progr…
    - 78 days ago, 2 Oct 14, 11:26am -
  • Everything You Need To Know About iOS 8: How to Install iOS 8 on iPhone, iPad, iPod?

    Everything You Need To Know About iOS 8: How to Install iOS 8 on iPhone, iPad, iPod?

    Apple on September 17, 2014 released iOS 8. The latest iOS is available worldwide for all iOS devices includes iPhone, iPad and iPod devices. Details of iOS 8 supported device is at the end of this post. Apple is marketing iOS 8 as the biggest iOS up…
    - 92 days ago, 18 Sep 14, 1:30am -
  • Google Software Removal Tool for Chrome Web Browser

    Google Software Removal Tool for Chrome Web Browser

    Web browsers are the window to the open world of Internet. It doesn’t matter which operating system you are using, web browser is your most used application. Today’s cloud centric approach towards everything makes browsers a necessary. That’s o…
    - 95 days ago, 15 Sep 14, 11:06am -
  • 5 Million Google Accounts Reported Compromised, Was Your Account In The List? Here’s How To Tell, Protect Yourself

    5 Million Google Accounts Reported Compromised, Was Your Account In The List? Here’s How To Tell, Protect Yourself

    Nearly, 5 million Gmail accounts is reported compromised. Was your Gmail account (aka Google Account) in the list? Was your account hacked? Here’s how to find out if your Gmail account is safe. Also, what steps you should take to protect your accou…
    - 99 days ago, 10 Sep 14, 9:06pm -
  • Windows 8.1 Update 2 (aka August Update) Available for Download Again

    Windows 8.1 Update 2 (aka August Update) Available for Download Again

    Microsoft recently removed August Update (aka Windows 8.1 Update 2) files because of multiple issues that occurred after users installed them. Users went to Microsoft Community forum complaining various issues. Issues including Black Screen of Boot e…
    - 5 Sep 14, 11:59am -
  • Hyperlapse App Let’s You Create Amazing Time-Lapse Video Masterpiece

    Hyperlapse App Let’s You Create Amazing Time-Lapse Video Masterpiece

    Hyperlapse is a time-lapse video recording app from the makers of the popular smartphone app and social network Instagram. Instagram app itself supports video recording and sharing. For Instagram, launching another app for video recording and sharing…
    - 1 Sep 14, 1:40pm -
  • Microsoft Removes Windows 8.1 August Update For Causing Black Screen at Boot Error

    Microsoft Removes Windows 8.1 August Update For Causing Black Screen at Boot Error

    Microsoft released Windows 8.1 August Update (also called Windows 8.1 Update 2 or Windows 8.1 August 2014 Update) this month. August Update was stated to bring many new improvements and features to Windows 8.1 Update 1. Details about the new features…
    - 18 Aug 14, 11:38pm -
  • Best Free Duplicate File Finder For Windows

    Best Free Duplicate File Finder For Windows

    Duplicate files may seem harmless to many computer users. If only users knew that these files causes more trouble than good. They eat up hard disk space and system resources, further slowing down your computer. Before you will even know, your large 1…
    - 18 Aug 14, 12:24am -
  • Microsoft Windows 9 May Be Offered Free To Windows 7, Vista, Windows XP Users?

    Microsoft Windows 9 May Be Offered Free To Windows 7, Vista, Windows XP Users?

    Earlier we heard the rumor about Microsoft offering Windows 9 (aka Windows Threshold) to Windows 8 users free of cost. Now another rumor is brewing about Windows 9, the successor of Windows 8.1. Rumor is, Microsoft may go as far as offering Windows 9…
    - 6 Aug 14, 1:58pm -
  • How to Download Apple OS X Yosemite Beta Now

    How to Download Apple OS X Yosemite Beta Now

    During WWDC 2014, Apple unveiled the next iteration of its Mac OS X operating system, OS X 10.10 codename OS X Yosemite. Apple also promised to release OS X Yosemite beta for everyone. Keeping its promise, Apple opened the doors of OS X Yosemite beta…
    - 27 Jul 14, 11:23pm -
  • SpeedyFox Review: Easily Boost Firefox, Chrome And More In One-Click

    SpeedyFox Review: Easily Boost Firefox, Chrome And More In One-Click

    SpeedyFox is a free portable software available for both Windows and Mac OS X platforms. The developers of SpeedyFox claims to boost performance of Firefox, Chrome, third-party web browsers built on them and more. SpeedyFox eliminates fragmentation a…
    - 17 Jul 14, 10:35pm -
  • How To Install iOS Update On iPhone, iPad, iPod Touch

    How To Install iOS Update On iPhone, iPad, iPod Touch

    iOS 7.1.2 update is now available for compatible iPhone, iPad and iPod Touch devices. When a new iOS update releases, people who are new to the iOS world, wonders how to install iOS update. So, here we are with a simple tutorial that will help you…
    - 1 Jul 14, 4:23am -
  • Download iOS 7.1.2 Update For iPhone, iPad, iPod Touch

    Download iOS 7.1.2 Update For iPhone, iPad, iPod Touch

    Apple released a new update for all compatible iOS devices. iOS 7.1.2 is now available for download for iPhone, iPad and iPod touch devices. iOS 7.1.2 is the second minor update to iOS 7.1. It comes after more than two months of iOS 7.1.1 release. Th…
    - 1 Jul 14, 4:09am -
  • Windows 9 May Be Offered As Free Upgrade For Windows 8.1 Users

    Windows 9 May Be Offered As Free Upgrade For Windows 8.1 Users

    The websphere is buzzing aloud with the rumor that Microsoft may offer the next version of Windows, Windows 9 as a free upgrade (or at a discounted price) for Windows 8.1 Update 2 consumers. Although nothing is announced officially but according to W…
    - 27 Jun 14, 12:49am -
  • How To Find Out If My Windows 8.1 Is Running Windows 8.1 Update 1

    How To Find Out If My Windows 8.1 Is Running Windows 8.1 Update 1

    Microsoft for Patch Tuesday this month released 66 patches. Most of these patches are for Internet Explorer. It fixes a lot of undisclosed security issues in the web browser. But you may not receive this update if you don’t have Windows 8.1 Update…
    - 14 Jun 14, 9:30am -
  • Microsoft’s June 2014 Patch Tuesday Fixes Record Number Of Internet Explorer Vulnerabilities

    Microsoft’s June 2014 Patch Tuesday Fixes Record Number Of Internet Explorer Vulnerabilities

    Microsoft’s Patch Tuesday is here for this month. In this month Microsoft is fixing 66 vulnerabilities. These vulnerabilities affects Windows, Office, and Internet Explorer. This month, vulnerabilities in Internet Explorer is making the headlines.…
    - 11 Jun 14, 7:57am -
  • Best Freeware File Compression Software For Windows

    Best Freeware File Compression Software For Windows

    File compression or file archiving is nothing new for the computing world. In fact its pretty much de-facto for users who regularly downloads files or share files. The concept of packing multiple files into a compressed archive before sending it to…
    - 9 Jun 14, 1:05am -
  • VeraCrypt Disk Encryption Utility For Windows, A TrueCrypt Alternative

    VeraCrypt Disk Encryption Utility For Windows, A TrueCrypt Alternative

    VeraCrypt is an on-the-fly encryption utility, a fork of TrueCrypt. A software fork means that the software is using the source code of the original but it’s not a clone. Before we talk more about VeraCrypt, here’s what happened to the original T…
    - 5 Dec 01, 12:00am -

MAKE USE OF

  • 5 More Sites & Apps To Enhance Your Music Experience

    5 More Sites & Apps To Enhance Your Music Experience

    Music touches people in many different ways. For some, it is like a religion — they can’t get enough of it. For others, like myself, it is just background noise. Regardless of how you feel about music however, there are countless music apps onli…
    - 3 hours ago, 19 Dec 14, 4:30am -
  • Everything You’ve Ever Wanted To Know About 90s Video Game Consoles

    Everything You’ve Ever Wanted To Know About 90s Video Game Consoles

    Think you know about video game consoles? Sure, you might know a thing or two, but there’s a lot of consoles out there you might not have heard of. And for the ones you do know, I can promise there’s some facts about them of which you aren’t a…
    - 5 hours ago, 19 Dec 14, 2:30am -
  • 4 Basic Android Homescreen Replacements For New Smartphone Users

    4 Basic Android Homescreen Replacements For New Smartphone Users

    Homescreen launcher replacements generally focus on advanced users, folks who want to customize their phones past the limitations imposed on them out of the box. But what about the folks who find the default launchers too intimidating? There are no s…
    - 14 hours ago, 18 Dec 14, 6:00pm -